About the Workshops
For over two decades Dr. McKenzie-Mohr, an environmental psychologist, has been working to incorporate scientific knowledge on behavior change into the design and delivery of community programs. He is the founder of community-based social marketing and the author of three books on the topic. One of these books, “Fostering Sustainable Behavior: An Introduction to Community-Based Social Marketing,” has been recommended by Time Magazine and become requisite reading for those who deliver programs to promote sustainable behavior. He has delivered workshops internationally for over 60,000 program managers. In addition, he has served as an advisor on a broad array of environmental programs, including water and energy efficiency efforts, sustainable transportation initiatives, marine and terrestrial conservation, healthy lifestyles, and waste reduction, among others. Dr. Wesley Schultz, an international expert in environmental psychology has said the following about these workshops, "Doug’s Fostering Sustainable Behavior workshops should be required training for anyone who develops or manages an environmental program."
About the Speaker
Dr. Doug McKenzie-Mohr is the founder of community-based social marketing. Recommended by Time magazine, his book "Fostering Sustainable Behavior” has become requisite reading for those who deliver environmental programs. The approaches that Dr. McKenzie-Mohr advocates in these workshops are now being utilized globally. For example, Queensland's "Home WaterWise Service” and "ClimateSmart Home Service,” which reached over 500,000 households across the state, made extensive use of community-based social marketing. Dr. McKenzie-Mohr has delivered community-based social marketing workshops internationally for over 60,000 environmental program managers. Below is a small sample of recent anonymous evaluations:
- Fantastic, simply invaluable.
- This is hands-down the most valuable workshop/training I've ever attended.
- Speaker was wonderful.
- The best workshop/conference I have ever experienced.
- Outstanding presentation style. Expertise is obvious.
- Superb presentation skills.
- By far, the best workshop I have attended – on any topic!
Who should Attend?
These workshops will be of interest to those working to promote waste reduction, water and energy efficiency, conservation, modal transportation changes, watershed protection, and other sustainable behavior changes. Those who work to promote behavioral changes that promote health, such as active lifestyles, will also benefit from attending. Descriptions of both workshops are provided below.
Introduction (Denver, June 1-2; Minneapolis - St. Paul, June 8-9): The two-day introductory workshop provides a comprehensive introduction to community-based social marketing and how it is being applied throughout the world to foster sustainable behaviors. Those who attend the workshop will learn the five steps of community-based social marketing (selecting behaviors, identifying barriers, developing strategies, conducting pilots, and broad scale implementation) and be exposed to numerous case studies illustrating its use. Each participant will receive a copy of the third edition of "Fostering Sustainable Behavior: An Introduction to Community-Based Social Marketing." The introductory workshop is a mandatory prerequisite for the advanced workshop.
Advanced (Denver, June 3-4; Minneapolis - St. Paul, June 10-11): This completely new two-day advanced workshop provides an in-depth exploration of how community-based social marketing can be used to foster sustainable behavior. This workshop introduces new research on selecting behaviors, identifying barriers and benefits (including market segmentation, survey sampling and survey creation), applying behavior change tools (including some exciting new developments regarding the use of commitments, norms, prompts, goal setting, and social diffusion), and piloting programs. The workshop also addresses the effective use of social media and websites in the fostering of sustainable behavior. Further, participants will also be coached in making community-based social marketing presentations to their agency or community and will receive PowerPoint and Keynote presentations for this purpose. Finally, each participant will receive a copy of the new edition of "Fostering Sustainable Behavior: An Introduction to Community-Based Social Marketing." To ensure a high level of learning and exchange of ideas, this workshop is restricted to individuals who have previously attended Dr. McKenzie-Mohr's introductory workshop. If you have not yet attended an introductory workshop, you can attend the introductory workshop that precedes the advanced workshop and then attend the advanced workshop as well. Reduced rates are available for attending both sessions.
If you are interested in registering four or more people from the same agency, please contact us. We have two group rates: the first is for groups of 4 to 9, and the second is for groups of 10 or larger.
Denver: The introductory and advanced workshops are being held at the Environmental Training Center (301A), Red Rocks Community College, 13302 Fox Run Rd., Lakewood, Colorado, 80228. The light rail stops some 200 yards north of the Environmental Training Center. Both workshops begin at 9:00 am on the first and second day and will finish at 4:30 pm on the first day and at 4:00 pm on the second day. Workshop attendees receive a copy of the third edition of Dr. McKenzie-Mohr's book, "Fostering Sustainable Behavior: An Introduction to Community-Based Social Marketing" at the event. Lunch is included in the workshop registration fee.
Additional Information and Registration:
Denver Registration Site: https://register.cbsm.com/workshops/denver-2015